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Homegoods Creates Art Installations to Celebrate The Thrill Of Finding

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Campaign by McCann New York uses 1,241 pieces to create three unique installations that look like famous places such as the iconic Manhattan skyline

Homegoods Creates Art Installations to Celebrate The Thrill Of Finding
Retailer HomeGoods created a series of installations across the country designed to evoke the thrill of finding that customers experience in their stores.

1,241 pieces were used to create three unique installations: Lamps re-created Manhattan’s skyline in New York. Picture frames formed a wall of stories in Austin. And mirrors lined the desert floor in the Valley of Fire, Nevada, forming a river of reflected sky. 

The experience was designed to give people a new way to interact with the HomeGoods brand while proving that you can find inspiration everywhere, especially in our stores. Because at HomeGoods, you don’t go shopping, you go finding. And that’s the fun of it. 
video
Homegoods - 1241 Installation
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Editor: Andrew Aldridge (Senior)

Client

Advertiser: Homegoods

Production Company

Production Company: Jack Shanahan

Creative Agency

Creative Agency: McCann New York

Copywriter: Eric Aragon & Jack Deligter (AD)

Art Director: (CW) Sanay Lemus & Kinzie Buckley

Producer: Phoebe Chao (Innovation)

Chief Creative Officer: Tom Murphy & Sean Bryan

Group Account Directors: Laura Decker (SVP)

Photographer: Maia Flore, Zoran Jelenic (assistant)

Strategy Director: Danielle Noto /SVP's - Eldad Heilweil & Sam Chotiner

Creatives: Brett Berman & Aude Cuenod

Business Manager: Madeline McCarty

Content Producer: Eric Perini (Senior)

Account Supervisor: Chloe Scutt

Chief Production Officer: Nathy Aviram

Senior Strategist: Rachel Aronson

Assistant Account Executive: Destanee Bonds

Associate Strategy Director: Erin Moldovan

SVP Executive Producer: Christine Lane

Business Affairs Director: Wilmien Blake

McCann Worldgroup, Tue, 29 May 2018 16:48:01 GMT