Homebase Announces ‘Give it a Go' Collaboration with Dick and Angel Strawbridge

The home and garden experts Homebase have announced a new brand partnership with home improvement TV personalities Dick and Angel Strawbridge.

Dick and Angel embody the idea of the home as the central component of life. Everything they do is rooted in their home – their work, leisure, family and social lives. This is exactly the reason why Homebase and Dick and Angel are working together. 

The partnership supports the positioning set out in collaboration with creative agency Atomic, that Homebase is the only brand that fully understands the fundamental and evolving role homes play in our lives. And as home and garden experts, Homebase provide all the expertise and inspiration customers need to not only bring their home and garden projects to life, but ultimately feel good about their home.

Dick & Angel commented: "We are really excited to be partnering with Homebase. The team are dynamic and innovative and they have presented us with a vision and strategy for Homebase that completely aligns with our approach and values when it comes to our personal home improvements. We can’t wait to get started.”  

The brand partnership will launch with a campaign from creative agency, Atomic London. Dick & Angel ‘Give it a go’ will be an eight-part content series where the couple will inspire and encourage customers to make improvements to their homes such as upcycling a chair, organising a home office or building a raised bed in the garden. The content will live across the website, social and digital. Atomic will continue to use the brand partnership for further activity across the entire customer journey, throughout the year.

Steve Hopkins, strategy partner at Atomic London, said: “We wanted to find a partnership that shared the beliefs of what home means to Homebase. People’s homes have evolved from a place where they escape from world, to the central component of their world. Dick and Angel and all the work that they have been doing to their Chateau, are the perfect embodiment of that, no one is more invested in home than they are.”

The partnership will see Dick & Angel become a key part of the Homebase family and they will continue to grow into brand ambassadors. 

Lisa Tickle, head of marketing at Homebase, “We know how important it is that our customers love the homes they live in and we’re proud to be the one-stop-shop for all the products and inspiration they need to tackle their home and garden projects. 

“Dick and Angel value the importance of home just as much as we do and are the perfect brand ambassadors for us. We’re really excited to be able to work with them to create engaging content to inspire our customers.” 

‘Give it a go’ launches on the 11th of March and will continue to run throughout Spring and Summer 2021.