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Home Means More Than Ever in LEROY MERLIN Spot

Creative 136 Add to collection

FCB Brasil developed the remotely shot campaign for the home improvement company

Home Means More Than Ever in LEROY MERLIN Spot

“This will pass. We will stay home and this will all pass.” The new LEROY MERLIN video, signed by FCB Brasil, shares the feeling of confidence that the current situation will pass.

The video shows various moments in the daily lives of families, as they remain in the best place for everyone to be: home. It also emphasises how our special place has become even more special. “If our homes already meant protection and safety, that meaning has gained even more relevance now, as they are not just the place where we dwell, but where we actually live our lives, the place where we are now doing everything: eating, working, exercising, studying with the kids, and interacting with family and friends,” says Kleber Fonseca, creative director at FCB.

The new campaign also explains that all LEROY MERLIN stores are still open, operating under special conditions and following all the guidelines and measures of the Health Ministry. Customers are also making purchases on the LEROY MERLIN website and app, further reinforcing the brand’s concept of being the 'home to your home'. 

“Our homes have become, now more than ever, the most important places in the world, and we are committed to taking care of the homes of everyone in Brazil,” says Paulo José, communications director at Leroy Merlin Brasil. 

Produced by Piloto, the video includes scenes recorded by the customers themselves, in their own homes, and also some of the brand’s stock footage. It was all done remotely, as everyone worked from home, recording, producing, and approving. With 60 second, 45 second, and 30 second versions, the commercial is being aired on TV (broadcast and cable), and on the brand’s digital channels.  

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Product: Institutional

Title: Manifesto


Strategy, creative and production: FCB Brasil.   

Anna Martha, Amanda Fonseca, Carolina Eusébio, Dudu Doria, Elton Longhi, Fabio Simões, Fabio Freitas, Felipe Santana, Fernanda Geraldini, Giovanna Levy , Henrique Aquino, Isabel Domingues, Kaio Nobre, Kleber Fonseca, Juliane Araújo, Junior Silveira, Luiza Lima, Marcella Vendramini, Marcos Moura, Marina Gouvêa, Murillo Moretti, Pablo Manzotti, Patricia Melhem, Pedro Dorta, Pedro Lazzuri , Pedro Quintão, Rafael Martins, Renata D’Ávila, Ricardo John, Robson Cruz, Rodrigo Resende, Vanessa Ramalho, Zezé Dias 

Production: Piloto

Director: Pio Figueiroa 

Assistant Director: Ana Claudia Laforga

Casting: Daniel Ortega 

Executive Director: Natália Souza 

Client Services: Regina Knapp, Roberta Frederico, Felipe Lopes, Marília Raffaeli 

Production Coordinator: Mariana Guerra 

Post-production Coordinator: Karina Oliveira 

Assembly/Final art: Guilherme Peres 

Motion Graphics/Animation: Karen Zlochevsky 

Colour Grading: Gigio Pelosi 

Audio Production: Friends 

Producer/maestro: Digão Medeiros 

Client approval: Paulo José, Edmeé Cornette

Genres: People, Dialogue

Categories: Home, Home Services

FCB Brasil, Mon, 18 May 2020 16:58:59 GMT