Home is Where Pets Are in Freshpet's Heartwarming Campaign

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Terri and Sandy launched the campaign honouring the love of pets during the coronavirus outbreak
Home is Where Pets Are in Freshpet's Heartwarming Campaign

Freshpet has launched a heartwarming ad about being together with our pets during these crazy times, and how happy they are to have us at home. The :30 spot, called ‘Home’ was created by Terri & Sandy, and has launched today across Freshpet’s YT, Facebook and Instagram, also backed by paid social, online video and connected TV 

Freshpet’s VP of marketing John Spernaza said: “the piece serves as a reminder that while we’re all indoors, there’s still a lot of love to celebrate – especially with our pets.”  

Sandy Greenberg, co-founder and CEO said: “We felt this was an important, uplifting, positive message in the midst of this extremely difficult time. Our pets really do provide a refuge-love, nourishment, affection - for us right now.” 

Terri & Sandy came up with the idea and turned it around in a day. 

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CREDITS: Freshpet “Home”

CLIENT: Freshpet

Co-Founder, President and COO: Scott Morris 

Vice President of Marketing: John Speranza 

Director of Marketing: Katherine Crook

Director of Digital Marketing: Steve Elwell

Senior Content Marketing Manager: Karina Delaine 

Senior Art Director: Kaitlin Juchniewicz 

LEAD CREATIVE & STRATEGIC AGENCY: Terri & Sandy 

Co-Founder & Co-CEO: Terri Meyer

Co-Founder & Co-CEO: Sandy Greenberg

Art Director/Editor: Josh Sun 

Junior Art Director: Minjeong Lee

Writer: Tony Scopellito

Executive Producer: Michael Flexner

Group Account Director: Lauren Rubenstein 

Senior Account Executive: Josh Bablin

AJM, 2 months ago