Home Brings a New Breed of Website to Waitrose Pet

Leading UK supermarket, Waitrose, has unveiled an extensive new online pet store tailored to meet the needs of the nation’s pet owners. You can view the site here.

Home, an award-winning integrated communications agency based in Leeds and London, built and designed the e-commerce site with the busy pet owner in mind; offering an easy and convenience user experience for the online shopper.

Complete with a food finder search engine and delivery service, everything has been taken into account when it comes to the dietary and wellbeing requirements for the Waitrose shopper’s pets, channelling into the sites content and usability.

In keeping with the main brand, Waitrose Pet encompasses affordable variety, with a broad range of brands and exclusive online offers, from the household goldfish right through to man’s best friend. With 63% of the UK population owning a pet, Waitrose Pet aims to compete above and beyond the thriving market, allowing owners with the opportunity to provide and spoil their pets at the touch of a button.

Dave Sewards, CEO of Home, said: “Our talent development team worked to create an online pet store that catered for all domestic animals, while continuing to deliver the quality service Waitrose are already highly regarded for.

“We converted a room in our building to house the dedicated development team, who worked solely on this project with the client, who also worked from our office, for months. Despite the extremely tight deadlines, the team at Home did a fantastic job and we’re very proud of the result.”