With the start of the 2016 NFL season only weeks away, DraftKings advertising from Butler, Shine, Stern & Partners is back on air with a new campaign that leverages popular NFL players Rob Gronkowski of the New England Patriots,

DraftKings Friendly Jim from BSSP on Vimeo.

and DeAndre Hopkins of the Houston Texans.  

DraftKings Easy Chuck from BSSP on Vimeo.

The new advertising is different from last year with a focus on fan engagement via the “favourite” players and the fun of the experience. Both "Gronk" and Hopkins are popular picks for Fantasy Sports players.

The new advertising begins August 22.