Alexander is one of the industry’s most respected and awarded producers,
holding executive roles at Pod Film, Sonar, Radical Media, Droga5 and
most recently Marcel Sydney where she was a founding member.
In her new role at CHEP, Alexander and her team will be charged to recast the production model, accommodating the diversity and complexity of today's content needs.
Says Ant White, chief creative officer, CHEP: "The production model is now as strategic as it is creative, in that it's not a linear production journey anymore from start to finish, but instead an always on need. The best work isn't a single execution that provokes a single response, but a long tail of content that maintains engagement with audiences as they respond and make the idea their own. To be where our client's audiences are, we've had to change our approach to strategy and creative, and now also, how we make, and keep making ideas. In Holly we've found the perfect person who can straddle conception and making, inform the partners we use, the pace with which we move, the skills we have in house, and the new processes we follow."
Says Alexander: "The creative energy at CHEP is pretty intoxicating. Ant's vision for the work, the focus on creating, and the pace with which the agency moves is thrilling. I'm delighted to be joining the CHEP team and lead the next innovative focus in the agency."