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Holland & Barrett's Latest Spot Inspires Shoppers to Fit Wellness in Wherever

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VCCP heroes Holland & Barrett customers favourites for the campaign

Holland & Barrett's Latest Spot Inspires Shoppers to Fit Wellness in Wherever

Holland & Barrett’s purpose is to make health and wellness a way of life for everyone, and with the nation slowly coming out of lockdown and summer nearly upon us, people are turning their focus to wellness more than ever before. That’s why Holland & Barrett is hoping to inspire people with simple and enjoyable ways to add wellness to their day with their brand new marketing campaign launching this week.

Data from Public Health England shows that 7 in 10 adults have been motivated to improve their health and wellness since the pandemic. The top changes people are looking to make are eating more healthily (40%), exercising more (41%) and losing weight (39%).  Designed to help customers find solutions that work for them, the marketing campaign is set to drive reappraisal of Holland & Barrett and also category growth, positioning the brand as the high street’s wellness retailer of choice through the breadth of range and advice from the retailer’s trained colleagues.

The TVC ‘One Morning’ depicts a cross section of busy people’s lives as they seamlessly fit wellness into their morning routines. Launching today on TV and VOD, the ad heroes Holland & Barrett customer favourites such as Manuka honey, Vitamin D, protein shakes, and nuts and seeds. 

Lara Purcell, marketing director, Holland & Barrett said: “Wellness is a highly competitive market, but as a brand with over 150 years of expertise, we see potential for growth by broadening our appeal to a new and wider range of customers who are more interested in looking after their and their family’s health than ever before.  

We want to show how simple it is to make that first positive step towards looking after yourself, and how easily wellness can fit into everyday life. Whatever our life stage or circumstances, there are lots of little ways we can all be a bit healthier - and what better time to start than our morning routines?” 

The marketing campaign will roll out across TV and VOD formats and will run for a month. Holland & Barrett has also partnered with mother of two, and health and fitness enthusiast and influencer Vogue Williams. The major marketing drive also includes POS, social, PR and digital marketing support. Media planning and execution has been carried out by Carat


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Client 

CLIENT: Holland & Barrett

Agency 

ADVERTISING AGENCY: VCCP

CREATIVE DIRECTORS: Laura Muse

CREATIVE TEAM: Zoe Stock & Adam Ablo

BUSINESS DIRECTOR: Ben Boyles

SENIOR ACCOUNT DIRECTOR: Laura Henderson / Clare Greenhalgh

ACCOUNT MANAGER: POPPY BROOKES

HEAD OF PLANNING: NICKY VITA

PLANNING DIRECTOR: ALEX SCOTT-MALDEN

AGENCY TV PRODUCER: FRANK HANRAHAN

AGENCY CREATIVE PRODUCER: INDIANA RUSSELL

Media

MEDIA BUYING AGENCY: CARAT

MEDIA PLANNER: JO McCARTHY

Production

PRODUCTION COMPANY: VCCP KIN

DIRECTOR:  PAUL BUTTERWORTH

EDITOR: PETA RIDLEY

EXECUTIVE PRODUCER: GRETA WYNN DAVIES

PRODUCER: FRANK HANRAHAN

Post 

POST PRODUCER: FRANK HANRAHAN

COLOURIST DAN MORAN
Audio

AUDIO POST-PRODUCTION COMPANY: BARK SOHO

SOUND ENGINEER: ANDY HUMPHREY

PHOTOGRAPHER: JAKE GREEN

Genres: People, Storytelling

Categories: Retail and Restaurants , Retail Stores

VCCP, Wed, 12 May 2021 16:33:19 GMT