"Hold the Ketchup": Nike Celebrates Chicago in Spirited Spot

Creative 565 Add to collection
A diner cashier shouts proudly about the city in ad by Wieden+Kennedy Portland and Arts & Sciences' Mike Warzin
"Hold the Ketchup": Nike Celebrates Chicago in Spirited Spot

Chicago is a city that's known for and proud of a lot of things. One of those is hot dogs - but in a particular style.

A proper Chicago dog comes topped will all manner of things from sweet pickle relish to finely chopped white onion and mustard. One thing you'll never find atop a Chicago dog though is ketchup.

It's this hot dog particularity that plays centre stage as a brilliant metaphor in this Chicago-focused Nike spot by Wieden+Kennedy Portland and Arts & Sciences director Mike Warzin. The spokesman for the rousing spot is the order-caller at a diner who, alongside calling out an order for a hot dog, shouts proudly about the qualities of the city and its sports. It celebrates athletes who are playing their sport in true Chicago style: in the words of the spot's protagonist, that means never sugar coated, with no nonsense, less talking and more action.



Following the launch of the anthem, three local athlete stories launched on social and take a deeper dive into how kids in Chicago are using their respective sports to change the narrative of the city. The three athletes are McKinley Nelson, the founder of Project sWISH; Ixhelt Gonzalez, a member of the US women’s national wheelchair basketball team; and Monyett Crump, founder of REVEAL Dance.

Finally, the campaign wraps with an authentic Chicago-style pop-up diner that pays homage to some of the city's most iconic sports icons and moments, which launched this past weekend.


Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

CLIENT: NIKE

CLIENT CONTACT: Anagha, Alreja

Creative

Creative agency: W+K PORTLAND

Executive Creative Directors: Eric Baldwin, Jason Bagley

Creative Directors: Alberto Ponte, Ryan O’Rourke

Copywriter / Art Director: Kevin Steele, Jack Welles

Head of Production: Matt Hunnicutt

Executive Producers: Jake Grand, Krystle Mortimore

Producer(s): Emily Knight

Assistant Producer: Jasmyn Barr

Art Producer: George Qatsha, Shani Storey

Group Brand Director: Andre Gustavo

Account Team Member(s): Luiza Prata Carvalho, Paanii Annan, Anthony Williams II

Creative Operations Manager: Lisa Calgaro

Group Strategy Director: Andy Lindblade

Group Media Director: Daniel Sheniak, Reme DeBisschop

Media Team: Brian Goldstein, Graham Wallace, Justin Bradley

Brand Strategy Director: Becca Taylor

Business Affairs: Kevin Moyer, Emily Kahn, Maggie Harasyn

Traffic: Sabrina Reddy, Billy Mucha

Executive Design: Producer Alicia Kuna

Design Producer: Michael Rosenau

Designer: Mitch Wilson

PRODUCTION COMPANY

Production Company: Arts & Sciences

Director: Mike Warzin

DP: Mihai Malaimare

Managing Director: Mal Ward

Line Producer: Kristin Porter

EDITORIAL

Editorial Company: Rock Paper Scissors Editorial

Editor: Jamie Foord, Lauren Dellara

Assistant Editor: Alyssa Oh, Jack Kanner

Post Executive Producer: Shada Shariatzadeh

Post Producer: Adam Parker

VFX

Company: A52

VFX Supervisor: Andy Barrios

Lead Flame: Dan Ellis

2D VFX Artists: Stefan Gaillot, Enid Dalkoff, Shauna Prescott

Online Editors: Sam Kolber, James Buongiorno

Managing Director: Jennifer Sofio Hall

VFX Executive Producers: Patrick Nugent, Kim Christensen

VFX Producer: Andrin Mele-Shadwick

COLOUR

ColoUr Company: A52

Colourist: Daniel de Vue

Colour Executive Producer: Thatcher Peterson

Colour Producer: Jenny Bright

SOUND DESIGN

Sound Design Company: Lime Studios

Sound Designer: Rohan Young

Audio Assistant: Jeremy Nichols

Executive Producer: Susie Boyajan

Producers: Kayla Phungglan, Megan Hernandez

MIX

Mix Company: Lime Studios

Audio Mixer: Rohan Young

Audio Assistant: Jeremy Nichols

Executive Producer: Susie Boyajan

Producers: Kayla Phungglan, Megan Hernandez

MUSIC

Song: Chicago (That Toddling Town)

Composer: Fred Fisher

Album: Fisher Catalog - Disc 1

Artist: Tony Bennett w. Count Basie

Publisher: Sony ATV Music Publishing

Music Supervision: Company Walker

Music Supervision EP: Sara Matarazzo

Music Supervision Producers: Stephanie Pigott, Danielle Soury

PHOTOGRAPHER

Photographer: Adam Jason Cohen

Genres: Comedy, People, Dialogue

Categories: Clothing and Fashion, Sportswear

Arts & Sciences, 7 months ago