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"Hola" from Taco Bell

Creative 0 Add to collection

A cold, wet bus stop, Lionel in spanish and your favourite Taco Bell

"Hola" from Taco Bell

 

Taco Bell’s Cool Ranch Doritos Loco Taco launch was, apparently, one of the most anticipated food debuts in recent memory. That’s why Deutsch LA are thrilled to help get the launch rolling with a new teaser commercial, “Hola.”
To view the work, click here
 
The commercial, features a song that should sound familiar: a Spanish version of Lionel Richie’s “Hello”…called “Hola,” plays out over footage of  a man sitting at a wet bus stop, trying to combine his greatest food loves; a Taco Bell taco with Cool Ranch Doritos. Just when he’s begun to despair, he sees a sign that gives him hope.
 
The commercial was directed by Zach Math and created by the same team who made Taco Bell’s “Viva Young” and “Grande Papi.”
 
Client: Taco Bell 
Chief Marketing and Innovation Officer: Brian Niccol
Senior Director, Brand Experience: Tracee Larocca
Senior Manager, Brand Experience: Aron North
 
Deutsch Creative Credits and Titles:
Chief Creative Officer: Mark Hunter
Group Creative Director: Brett Craig
Integrated Creative Director: Xavier Teo
Senior Art Director: Gordy Sang
Senior Copywriter: Brian Siedband
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Producer: Paul Roy
Producer: Alison McMahon
Music Supervisor: Dave Rocco
 
Production Company: Bob Industries
Director: Zach Math
Executive Producer/UPM: TK Knowles
Executive Producer: John O’Grady
Executive Producer: Chuck Ryant
Producer: Brian Etting
Director of Photography: Manel Ruiz
 
Editorial Company: Union Editorial
Editor: Lawrence Young
Assistant Editor: Emalee Arroyo
President: Michael Raimondi 
Executive Producer: Megan Dahlman 
Producer: Joe Ross
 
Post Production/VFX: Method Studios
Flame Artist: Tim Rudgard
Executive Producer: Robert Owens
Producer: Stephanie Allis
 
Color: Company 3
Colorist: Dave Hussey
 
Audio Mix: Lime Studios
Mixer: Rohan Young
 
Licensed/Composed Music, Credits and Track Info:
Licensed track: "Hello"
Lyrics and music by: Lionel Richie 
Published by: Brockman Music and Brenda Richie Publishing
Recording by: Elias Arts
Creative Director: Dave Gold
Arranger: Dave Wittman
Executive Producer: Ann Haugen
Producer: Kiki Martinez
 
Shoot Location:
Los Angeles, CA

 

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lbbonline.com, Wed, 27 Feb 2013 02:11:35 GMT