After signing to Partizan off the back of the beautifully animated 'Have You Seen My Sister Evelyn' music video, Hoku's first ad through Partizan for Starbucks is out.
'The Perfect Latte' launched a new Starbucks campaign to make everyone's experience a bit more personal. In exchange for giving a barista your first name, Starbucks would buy you a latte. Although the giveaway is over, being on a first-name basis with customers continues.
Hoku's ad has an equally playful style to the Evelyn Evelyn video, seamlessly mixing live action and stop-frame animation, with stop-frame ink drawings by Hoku collaborator Adam Bolt.
Directed by Hoku & Adam
Produced by Partizan
Producer: Henry Scholfield
Production Manager: Michelle Kriedemann
Production Assistant: Martha MacDiarmid
1st AD: Ezra Sumner
2nd AD: Nicole Chapman
Director of Photography: Peter Ellmore
Production Designer: Sam Tidman
Art Dept. Assistant: Jenny Clark
Animators: Kim Emson, Kerry Dyer
Agency: AMV BBDO
Agency Producer: Carol Powell
Copywriter: Simon Welch
Art Director: Matt Welch