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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Hochschild Mining Goes 'Beneath the Surface' in Scenic Campaign

26/04/2019
Advertising Agency
New York, USA
316
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Lanfranco & Cordova NY premieres the first ever advert for the business, capturing beautiful landscapes and mines
Creative agency Lanfranco & Cordova NY has premiered a new film for Hochschild Mining. The advert, launched recently in South America, is the first communication piece for the brand. The film showcases not only the impressive operations of the mining company, but also beautiful landscapes, defining the brand mission that staying on the surface of things is simply not enough - you must go deeper in order to gain more knowledge and learn more about the world. Hochschild does this every day, going deeper and beyond with its mining. 

The film, entitled "Beneath the Surface," was filmed in four different mines in South America (three in Peru, one in Patagonia) under extremely difficult weather conditions. Shot at 16,000 square feet above sea level with no oxygen, the advert immediately transports viewers to the mines and mountains in a way that hasn't before been captured.

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