Hobbs Names Droga5 Europe as New Global Creative Agency

Following a competitive pitch, Droga5 announced today that it has been tasked as the new creative agency for Hobbs, the British company that creates timeless fashion for professional women. 

Droga5 will look to implement a creative platform that will integrate all of Hobbs’s global brand communications ultimately expanding to a larger campaign in 2016. The assignment will include strategy, in-store activity and customer loyalty activations. The initial campaign will launch in August of 2015, with the partnership extending for the next 18 months. 

“We are excited to be working with this iconic British brand,” said Tamsin Djaba, Senior Strategist at Droga5. “It is already a much loved and respected staple of many professional women’s wardrobes, so there is much for us to build upon.”  

“Droga5 brought an unparalleled level of insight into our consumer, as well as instinctively getting our brand,” said Meg Lustman, CEO of Hobbs. “We are excited to be partnering with them.”

 The fashion retailer was acquired in 2004 by the investment group 3i, which was part of a wider series of initiatives to update and refresh the brand.