H&M's Back to School Campaign Features a Thumping Playground Dance-off

For the new H&M Back to School campaign, director Christian Larson teamed up with acclaimed choreographer Tricia Miranda and a crew of amazingly talented children.

Christian and Tricia, who is known for her choreography work with Beyoncé, Kendrick Lemar, Missy Elliot, and Snoop Dogg, worked with the young cast to create a slick street style dance-off.

“The kids were AMAZING, so much talent and so well behaved. And just so cool. And all under 11 years old! DJ Brady, the DJ, had never DJ’d before – but promised he would start and become a massive DJ after our shoot. We had so many laughs on set,” commented Christian Larson.