Fri, 16 Aug 2013 10:38:56 GMT
HMRC has appointed Engine to work across all HMRC advertising campaigns over the next two years, following an eight-way pitch between agencies on the new Government Procurement Service framework.
WCRS was appointed by HMRC in May last year to deliver a range of projects for the government department – including the Self Assessment campaign which saw a record 9.61 million people find “inner peace” by sending their tax return in on time.
Following the pitch and appointment of Engine, all advertising work for HMRC will be carried out by WCRS.
view more - Hires, Wins & BusinessEngine, Fri, 16 Aug 2013 10:38:56 GMT
HMRC continues to work with communications planning agency PHD across all campaigns.
Simon Peck, Managing Director at WCRS said: “We are delighted to continue and extend our relationship with HMRC, and look forward to developing more record breaking campaigns.”