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H&M Launches UX Campaign to Support Love in Times of Social Distancing

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Developed by Wynken Blynken & Nod, the clothing retail company launches first campaign for Wearable Tech collection

H&M Launches UX Campaign to Support Love in Times of Social Distancing

H&M LAB Germany has developed a technology that uses fashion to transmit emotions. With 'Wearable Love', people can touch each other even when they are physically separated. In times of social distancing, the technology has achieved great relevance. Together with the agency Wynken Blynken & Nod, H&M LAB Germany has now developed a campaign to test the market potential. Wynken Blynken & Nod - who created the name 'Wearable Love' - was in charge with the UX design and developed the campaign strategy.

"We are very pleased about the cooperation with Wynken Blynken & Nod. They have captured the zeitgeist of the product and made this innovation from H&M LAB tangible with all its aspects of fashion and technology," says Thorsten Mindermann, managing director of H&M Germany.

The film was directed by Wolf & Lamm in cooperation with the film production company Element-E on 35mm. It will be shown on various social media platforms.

With the 'Wearable Love' campaign, for the first time, H&M LAB Germany involves customers in the development process. On the campaign website, consumers can decide themselves on the further development if and how the 'Wearable Love' collection is to be continued. 

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Advertiser: H&M


Creative Agency: Wynken Blynken & Nod

Art Director: Muhamed Braimi

Strategist: Tim Keller

Executive Creative Director: Matthias Erb, Jens Theil

Creative Director: Christian Baur, Sebastian Weber


Production Company: Element E

Director: Wolf&Lamm

Producer: Patrick Dettenbach, Julian Brinkmann

Edit: Waldemar Obermann

Post Production Company: Element E

Music & Sound design: Ethan Houser

Mix: Reede Reynolds

Genres: Storytelling

Categories: Denim, Clothing and Fashion

Wynken Blynken & Nod, Tue, 04 Aug 2020 13:48:23 GMT