H&M Launches Dark Short 'Alter Ego'

Jonas Åkerlund has lent his lens to a dark, paranoid film for H&M. The film, from agency Strange Cargo, stars actor Joel Kinnaman.

 

Alter Ego is a gritty exploration of one man’s identity on the stormy streets of London. Following the man from the moment he hails a cab on the eerily vacant streets, Luis weaves Åkerlund’s varied footage into a captivating, slightly schizophrenic tale. A driving, philosophical narrative exploring themes of attraction, memory and emotion blends effortlessly with myriad images of the London streetscape and the countless versions of himself that the man spies out the window. 

 

Following a memorable collaboration on Dior’s Addict Fragrance spot, editor Luis Moreno once again teamed up with the RAF Films director, Åkerlund, this time on a short film for H&M starring actor Joel Kinnaman.

 

 

Credits:

 

Client: H&M

Spot Title: Alter Ego

Air Date: October 2012

 

Agency: Strange Cargo

Producer: Anna Olsson

 

Prod Co: RAF Films

Director: Jonas Åkerlund

Producer: Eva Tempelman

 

Editorial Co: jumP

Editor: Luis Moreno

EP: Alexandra Leal

 

Post/Effects Co: Poetica

Lead VFX/Inferno Artist: Amanda Amalfi

VFX Artist: Aaron Vasquez, Chris Wiseman, Aron Baxter, Chris Memoli

Head of Production: Stefanie Bassett

 

Color Grading: UNCLE

Colorist: Pana

Producer: Lars Wolf

 

Audio Post Co: Chimney Pot

Mixer: Mattias Eklund