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H&M Launches Dark Short 'Alter Ego'


Strange Cargo, Jonas Åkerlund and jumP editor Luis Moreno collaborate

H&M Launches Dark Short 'Alter Ego'


Jonas Åkerlund has lent his lens to a dark, paranoid film for H&M. The film, from agency Strange Cargo, stars actor Joel Kinnaman.
Alter Ego is a gritty exploration of one man’s identity on the stormy streets of London. Following the man from the moment he hails a cab on the eerily vacant streets, Luis weaves Åkerlund’s varied footage into a captivating, slightly schizophrenic tale. A driving, philosophical narrative exploring themes of attraction, memory and emotion blends effortlessly with myriad images of the London streetscape and the countless versions of himself that the man spies out the window. 

Following a memorable collaboration on Dior’s Addict Fragrance spot, editor Luis Moreno once again teamed up with the RAF Films director, Åkerlund, this time on a short film for H&M starring actor Joel Kinnaman.
Client: H&M
Spot Title: Alter Ego
Air Date: October 2012
Agency: Strange Cargo
Producer: Anna Olsson
Prod Co: RAF Films
Director: Jonas Åkerlund
Producer: Eva Tempelman
Editorial Co: jumP
Editor: Luis Moreno
EP: Alexandra Leal
Post/Effects Co: Poetica
Lead VFX/Inferno Artist: Amanda Amalfi
VFX Artist: Aaron Vasquez, Chris Wiseman, Aron Baxter, Chris Memoli
Head of Production: Stefanie Bassett
Color Grading: UNCLE
Colorist: Pana
Producer: Lars Wolf
Audio Post Co: Chimney Pot
Mixer: Mattias Eklund
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