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H&M Empowers Feminine Strength for Sustainable Spring Summer 2021 Swim Collection

Creative 225 Add to collection

Amber Grace Johnson directs the Object & Animal and Forsman & Bosman campaign set to Depeche Mode's ‘Enjoy the Silence'

H&M Empowers Feminine Strength for Sustainable Spring Summer 2021 Swim Collection

Fashion brand H&M presents its Spring Summer 2021 sustainable Swimwear Collection with a campaign featuring Paloma Elsesser, Nouri Hassan, Bintou Sillah, Yumi Nu, Shawn Lakin and Tani Gunn. In charge of video direction and photography was Amber Grace Johnson, with styling from Jaime Kay Waxman. Shot in Los Angeles with an empowering new version of Depeche Mode's ‘Enjoy the Silence,’ created by the artist Fousheé as it’s soundtrack.

The collection celebrates all body types and forms, as well as an unapologetic feminine strength.

"I’m particularly proud of the fabrics in this swimwear collection, it’s our most sustainable swimwear collection thus far, and all of the designs are made of at least 85% recycled polyester. We’re so pleased to offer inclusive sizing with this emboldening swimwear collection, too". said Maria Östblom, head of design womenswear at H&M. 

"The words of encouragement that I would give to other people would definitely be to figure out what you like about yourself, besides what you look like" said Paloma Elsesser. 


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Client

Client: H&M 

Agency 

Agency: Forsman & Bodenfors 

Production

Production Company: Object & Animal 

Director: Amber Grace Johnson 

EP: Dom Thomas & Emi Stewart

Producer: Megan Miller & Paula Garr 

DOP: Stuart Winecoff 

1st AD: Erwin Jefferson

Stylist: Jamie Kay Waxman 

Hair: Tiffany Daugherty 

Make Up: Lilly Westbrook

Edit

Offline Edit: Stitch

Editor: Carlos Font Clos 

Edit Assist: Freddie Joiner 

Offline Producer: Kirsty Oldfield

Music

Music: “Enjoy The Silence” by Depeche Mode

Performed by Foushee 

Music Supervisor: Jenny Ring & Henrik Hawor

Sound

Sound Design: Factory Studios

Sound Designer: Mark Hills 

Beth Massey: Audio Producer  

VFX

VFX: Electric Theatre Collective 

VFX Lead: Hani AlYousif

VFX Assists: Mauro Nodari, Reynold Rodrigues, Tane Welham, Tomer Epshtein

DMP: Dave Gibbons

CG Lead: Greg McKneally

CG Artists: Nikolai Maderthoner, Adam Ledger, Shari Solo

Grade: Luke Morrison 

VFX Producer: Oscar Wendt 

Stills

Stills Photography: Stuart Winecoff & Clara Balzary 

Stills Producer: Carlye Burke 

Stills Production: Object & Animal 

H&M

Creative Lead: Johan Avedal 

Account Manager: Lisa Frick 

Account Manager: Bolukbas Kristina 

Account Director: Tina Lenndahl Odmann 

Forsman & Bodenfors

Account Manager: Fredrik Persson 

Copyrwriter:   Agnes Uggla 

Art Director: Clara Uddman 

Art Director: Karin Frisell 

Agency Producer: Sara Bäcklund / Alexander Blidner

Genres: People

Categories: Clothing and Fashion, Day Wear

Object & Animal, Tue, 25 May 2021 11:42:09 GMT