H/L Promotes Sophia Pellicoro to Executive Producer

​H/L today appoints Sophia Pellicoro to the position of executive producer of its full-service production department, Wolfhouse. In her new role, Pellicoro will manage a strong team of video, motion graphics, editorial and digital production professionals.

Pellicoro joined Wolfhouse in 2019 as senior producer. Among her many achievements, she led the production of H/L's newest ad featuring San Francisco 49ers starting quarterback Brock Purdy. The campaign is the latest evolution of Northern California Toyota's history of partnering with high-profile local athletes, including Steve Young (former 49ers quarterback) and Buster Posey (former San Francisco Giants catcher). Prior to H/L, Pellicoro worked for Grey in New York and Eleven Inc. in San Francisco servicing a variety of clients including E*Trade, Pfizer, Red Lobster and Marriott. Over the course of her career, Pellicoro has worked on several award-winning campaigns including the E*Trade Baby Superbowl commercial "Save it." She made the Clio Shortlist for Pella Windows "Save the Windows" video and more recently, she won two MarCom awards for Toyota Palisades 2023 TV spots and Toyota's "It Takes a Village" TV spot.

"As a long-time H/Ler, I am thrilled about the opportunity to lead a team of super creative and brilliant people," said Sophia Pellicoro. "The team and I look forward to making momentum and creating nothing short of spectacular for our client partners."

A graduate of Emerson College, Pellicoro has a degree in TV/video production. She has also been on the production side of various television shows and commercials. Her exposure to startup culture makes her uniquely equipped to navigate the complexities of diverse industry landscapes.

"Sophia's talent, leadership and passion made her the obvious choice for the executive producer position," said Andrea Alfano, CEO of H/L. "She is the ideal person to help grow the Wolfhouse team and its offering and expand the impact we have for our client partners."

Established in 2019, Wolfhouse was created to minimise the need for client partners to engage third-party production houses for top-tier talent. Wolfhouse serves H/L client partners including McDonald's, AAA and Toyota and also works with non-H/L clients. In addition to full-scale, broadcast-level productions, a key focus for Pellicoro and Wolfhouse is H/L's Fast Content initiative. At the core of Fast Content is H/L's ability to quickly ideate and produce compelling brand content that is culturally relevant and highly engaging across emerging digital platforms.