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Hive’s HomeShield Protects Your Home From Your Phone



Hive campaign from Nucleus demonstrates how peace of mind is just a tap away with smart home security

Hive’s HomeShield Protects Your Home From Your Phone

Today Hive launches a new campaign showing that people can feel safe and in control when leaving their home alone, all with the help of Hive HomeShield smart home security. 

Last year, there was a sharp drop in the number of burglaries across the UK as lockdowns meant people were confined to home at all hours. Now, with restrictions lifted and burglary rates rising, one in four Brits are concerned about their home’s safety when returning to work. 

Playfully taking this insight to the extreme, the creative comically shows a man carrying his prized possession – a brand-new flat screen TV – to a public changing room, before revealing that there is a far better alternative. We then see him effortlessly frighten off would-be burglars with just a few taps on the Hive app, showing how easy and simple it is to “Protect your home from your phone” with Hive HomeShield. 

A mix of 6 and 15 second social and digital videos showcase the full benefits of the smart home security system: from sensors and cameras to setting or changing alarm mode from wherever you are, getting security alerts in real time, and the ability to contact the police from within the app. With Hive HomeShield, 24/7 home security is in your pocket. 


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Genres: People, Comedy

Categories: Electric, Utilities

The&Partnership, Thu, 30 Sep 2021 16:09:13 GMT