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Hive’s HomeShield Protects Your Home From Your Phone

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Hive campaign from Nucleus demonstrates how peace of mind is just a tap away with smart home security

Hive’s HomeShield Protects Your Home From Your Phone

Today Hive launches a new campaign showing that people can feel safe and in control when leaving their home alone, all with the help of Hive HomeShield smart home security. 

Last year, there was a sharp drop in the number of burglaries across the UK as lockdowns meant people were confined to home at all hours. Now, with restrictions lifted and burglary rates rising, one in four Brits are concerned about their home’s safety when returning to work. 

Playfully taking this insight to the extreme, the creative comically shows a man carrying his prized possession – a brand-new flat screen TV – to a public changing room, before revealing that there is a far better alternative. We then see him effortlessly frighten off would-be burglars with just a few taps on the Hive app, showing how easy and simple it is to “Protect your home from your phone” with Hive HomeShield. 

A mix of 6 and 15 second social and digital videos showcase the full benefits of the smart home security system: from sensors and cameras to setting or changing alarm mode from wherever you are, getting security alerts in real time, and the ability to contact the police from within the app. With Hive HomeShield, 24/7 home security is in your pocket. 

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Client: ​ British Gas

Sales & Marketing Director: ​ Andy Freeman

Senior Marketing Manager: Heidi Wilson

Marketing Managers: Will Booth & Clarissa Mascheroni


Agency: ​nucleus

Executive Creative Directors: ​ Micky Tudor & Yan Elliot

Creative Director: Sam Willard

Creatives: Nuno Mendes & Leandro Marchiori

Designer: Stuart Foy

Creative Services Director: Tom Loxley

Producer: Angus Lees

Central Business Lead: Sarah Golding

UK Business Lead: ​Stephanie Trowbridge

Senior Account Director: ​Cat Lynch

Account Director: Lucy Iron

Account Manager: ​Rebecca Geheran

Central Strategy Lead: Sarah Clark

UK Strategy Lead: ​David Adamson

Senior Planner: ​Olly Owen

UK Media Lead: ​Grace Raymond

Media Associate Director: Tim Williams

Senior Planner Buyer: Raisa Huq & Andrea Tello

Media Planning Manager: Poppy Mitchell

Digital Director: ​Amy Humphrey

Associate Director, Paid Social: Nick Jones


Post-Production: Alumina

Post-Production Producer: Gurmiel Singh

Director: Will & Carly

Sound Production House: Big Buoy


Genres: Comedy, People

Categories: Utilities, Electric

The&Partnership, Thu, 30 Sep 2021 16:09:13 GMT