25 days ago
Horse Racing Ireland and Folk Wunderman Thompson have today launched a new above the line campaign ‘On Your Terms’. As racing resumes behind closed doors, the campaign encourages new and existing fans to get involved and enjoy everything the rollercoaster of horse racing has to offer, from the comfort of their own homes.
The onset of Covid-19 and subsequent restrictions has had a major impact on large spectator sports including horse racing. While racing has resumed, albeit behind closed doors, fans feel they’re missing out on the shared enjoyment and the culture that makes horse racing the exhilarating experience it was pre-Covid 19. This new campaign aims to reignite the thrill and pulse-racing excitement of the final stretch by creating unique experiences from home. Whether it’s getting dressed up for the occasion, hosting heated discussions on form or watching virtually with friends, it encourages fans to create that excitement - on your terms.
Speaking about the campaign, Karl Waters, creative partner at Folk Wunderman Thompson said “We wanted to bring to life Horse Racing Ireland’s brand platform of ‘Every Racing Moment’ this time within the home. Because even during lockdown it’s possible to enjoy the thrill of racing from the comfort of your living room. Many of the moments people enjoy at the race track can still be enjoyed in front of the TV screen. And when it’s at home, it’s very much on your terms”.
Agency: Folk Wunderman Thompson
Creative Partner: Karl Waters
Copywriter: Rory Connolly
Art Director: Helen O’Higgins
Strategic Planner: Eimear Fitzmaurice
Joint Managing Director: Laura Daley
Senior Account Manager: Sarah Conlan
Account Executive: Sarah Michael
Agency Producer: Michael Cullen
Categories: Events, Sports and LeisureJWT Folk, 25 days ago