The spots were created to further Orci’s ongoing mission to help broaden the perception of Latino culture to the general market
To celebrate Dia de los Muertos (Day of the Dead), Hispanic advertising agency Orci recently created social media content showcasing how the traditional Mexican holiday has fused with mainstream U.S. and Latino culture today. As Orci’s ongoing mission to help broaden the perception of Latino culture to the general market, the :15 and :20 videos capture American Latinos transforming their everyday lives into colourful festive fashions for Dia de los Muertos.
The juxtaposition of new and traditional customs evokes a powerful emotional effect that is in keeping with Orci’s “Share of Heart” philosophy, which emphasizes understanding how emotions and relationships play in brand selection and perception for Hispanic consumers.
Orci will be launching these videos on their Facebook and Instagram pages between today and Thursday, November 2nd.