Hiro Murai Directs a Bevy of A-List Athletes for Beats by Dre

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Exhilarating film by the 'This Is America' director was created by Zambezi
Hiro Murai Directs a Bevy of A-List Athletes for Beats by Dre
Hiro Murai, the director behind Childish Gambino's remarkable video for 'This Is America' has directed an army of A-list athletes for Beats by Dre's new Powerbeats Pro wireless headphones. 

The spot features 13 of sport's biggest stars, including Anthony Joshua, Serena Williams, LeBron James, Alex Morgan and Eden Hazard. And if that cavalcade of stardom wasn't enough, the spot is soundtracked by the previously unreleased Beck track 'Saw Lightning'.

The spot was created by LA agency Zambezi and features nifty camerawork that manages to put the product front-and-centre ahead of hair-raising activities of the athletes. 



A full list of the featured athletes follows: 

- Simone Biles, Gymnastics
- Anthony Joshua, Boxing 
- Serena Williams, Tennis
- LeBron James, Basketball
- Eden Hazard, Football
- Owen Farrell, Rugby
- Ramla Ali, Boxing
- Zoe Smith, Weightlifting 
- Ben Simmons, Basketball
- Odell Beckham Jr., American Football
- Kevin Rolland, Skiing
- Leticia Bufoni, Skateboarding
- Miho Nonaka, Climbing
- Shaun White, Skateboarding
- Alex Morgan, Football
- Ruddy Trobillant, Running
- Jasmine Perry, Ballet
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Client

Brand: Beats by Dre

Post Production / VFX

Post Production Company: MPC

Colourist: Ricky Gausis

Film Lab: Cinelab London

Film Lab Commercials Producer: Aarti Mahtani

Production Company

Production Company: Doomsday

Director: Hiro Murai

Offline

Editor: Luke Lynch

Edit Company: Parallax

Creative Agency

Creative Agency: Zambezi

Genres: In-camera effects, Music & Sound Design, People, Action

Categories: Music, Sports and Leisure

Doomsday Entertainment, 1 year ago