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hipages Launches New Campaign via VCCP Sydney to Change the Way Australians 'Tradie'

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The campaign is designed to motivate Australians to think differently about home improvement

hipages Launches New Campaign via VCCP Sydney to Change the Way Australians 'Tradie'
hipages has unveiled its new brand platform via VCCP Sydney.
Trusted by more than two million Australians, hipages provides a better, smarter way to connect tradies and consumers to get the job done well. Running across digital, print, broadcast and outdoor from August 12, the 'change the way you tradie' campaign is a fresh approach to describing hipages services and challenges the traditional home improvement process.
The creative champions hipages' app features, from matching homeowners with qualified tradespeople and assigning reliable quotes for the job, to describing a job with photos, helping schedule appointments and arranging payment all from the palm of your hand.

VCCP1.jpgVCCP2.jpgIt also highlights the ability for consumers to easily check ratings and read recommendations from past customers to help them select the right tradie for the job. With more than 240 categories and over 135,000 qualified tradespeople nationwide, hipages seamlessly connects tradies and homeowners.
Says Stuart Tucker, chief customerVCCP3.jpg officer, hipages: "Here at hipages weVCCP4.jpg develop technology that simplifies the tradie-client experience, and we've been doing this successfully for 14 years. As technology has rapidly evolved, so too has our platform, ensuring the tradie industry remains relevant in the digital age. The new campaign is designed to raise awareness that there is a better, smarter and more innovative way to connect tradies and consumers, as part of our mission to make home improvement effortlessly efficient."
Says Gary Dawson, ECD, VCCP: "'Change the way you tradie' is a clear signal to Australians to reassess how they engage with tradies and the way they get their home improvements done. By using the word 'tradie' as a verb we're setting out to disrupt the way people think about home improvements and the historically arduous process behind them, without technology to create a seamless experience. hipages is an exciting, innovative brand with clear ambitions to challenge the category norms and it's been a pleasure working alongside their team to create this new exciting new platform."
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Media Agency

Media Agency: IKON


PR Agency: DEC PR

Creative Agency

Creative Agency: VCCP Sydney

Production Company

Production Company: Goodoil

Director: Stuart Bowen

DOP: Crighton Bone

Producer: Chana McLallen

Post Production / VFX

Editor: Dave Whittaker

Editing House: ARC EDIT

Genres: Visual VFX, People

Categories: Home, Home Services

VCCP, Tue, 14 Aug 2018 02:43:49 GMT