Peach
dlmdd
I Like Music
liahome
mo-sys
Electriclime gif
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Himalaya Focusses on Equity to Inspire Consumers to Prioritise Wellness

Creative 56 Add to collection

FCB Bangalore launches a new equity campaign for the wellness company

Himalaya Focusses on Equity to Inspire Consumers to Prioritise Wellness

Himalaya Wellness Company, one of India’s leading wellness brands, has launched a new Equity campaign which inspires consumers across age groups to prioritise health and wellness. This campaign brings to life Himalaya’s vision of “Wellness in Every Home, Happiness in Every Heart”.

Through the last eight decades, Himalaya has been championing health & wellness, which the world today wants to embrace. Himalaya believes that the world would be a happier place if each of us prioritise our health and wellness. The new campaign aims at drawing attention to the shift in our lifestyles and the importance of preventive healthcare for good health and well-being.

Speaking on the campaign, Mr Rajesh Krishnamurthy, business director - consumer products division, Himalaya Wellness Company, said, “At Himalaya, we believe that wellness is the real happiness. This brand film reiterates our commitment to creating awareness of the role of wellness for healthy and happy living. Himalaya has pioneered and developed a range of head to heel consumer products, reinforcing our vision of Wellness in Every Home, Happiness in Every Heart.

M. Damodaran Nair, president and head of office, FCB Bangalore, commented, “Over the last couple of years, we’ve all realised the importance of health and wellness in some way or another. It was the right time for a brand like Himalaya, which has pioneered wellness and built its legacy for over 90 years, to re-instil and reiterate the role of wellness in our daily lives. The old saying ‘health is wealth’ has never been truer, and Himalaya goes one step further to say, ‘wellness is true happiness’.”

Romit Nair, executive creative head, FCB Bangalore, states, “With the demands of an active lifestyle, consumers have realised the importance of adopting preventive health care for their wellbeing and happiness. Everyone at some point in their life has said ‘kaash’, when they realise they could have done something to avoid a difficult health situation. Himalaya equity campaign is based on this consumer insight.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Title: Khush Raho Khushal Raho

Creative Agency: FCB Ulka Bangalore

Production: Gulliver Motion Pictures

Director: Parikshit Vaidya

Creative: Romit Nair, Amit Anand, FCB Ulka

Account Management: M. Damodaran, Raghavi Iyengar, FCB Ulka

Genres: People

Categories: Beauty & Health, Supplements

FCBUlka, Wed, 08 Jun 2022 14:16:17 GMT