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Hilton Lets Consumers Take a Swing at Once-in-a-Lifetime Opportunity to Stay a Night on the Green

06/06/2022
Advertising Agency
Toronto, Canada
758
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FUSE Create's pop-up hotel experience 'Hilton on the Green' debuts at the RBC Canadian Open

Hilton is extending its signature hospitality to the green at this year’s RBC Canadian Open. The company is launching 'Hilton on the Green', a first-of-its-kind opportunity for golf lovers in Canada: a unique, 1-bedroom pop-up hotel room right off the 3rd hole at this year’s RBC Canadian Open, running from June 6th to June 12th. 

Hilton on the Green is the ultimate golf experience for any fan: a personal concierge and golf cart, gourmet meals delivered to your room, breakfast in bed, a view of the green at St. George’s Golf and Country Club that can’t be beat, and world-class service and hospitality from Hilton. The first guest to experience the pop-up hotel will be TSN Golf Talk Canada’s Mark Zecchino. Two lucky guests will also enjoy the next two nights respectively (June 10th and 11th).

“Hilton strives to create authentic, one-of-kind experiences that showcase our friendly and reliable hospitality in unique ways and prove it really matters where you stay,” said Aligi Gardenghi, VP, Americas marketing. “As a proud partner of premier golf organizations around the world, we are thrilled to offer golf lovers a once-in-a-lifetime opportunity to spend the night on the course and to have an unparalleled view of the action from the comfort of their own hotel suite experience, courtesy of Hilton.”  

Hilton’s custom-built hotel experience is made and sourced from Canadian materials and built on a custom trailer system driven right onto the golf course. Hilton oversaw the design and interior design elements to ensure the pop-up was up to the high quality and comfort Hilton is known for – incorporating unique elements from many of Hilton’s 18 bespoke brands, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Hilton Hotels & Resorts, DoubleTree by Hilton, Tempo by Hilton, and Motto by Hilton. Guests will experience Frette linens from Waldorf Astoria Hotels & Resorts, cocktail kits from Motto by Hilton, Byredo Mojave Ghost bathroom amenities from Conrad Hotels & Resorts, and even world-famous DoubleTree cookies. The hotel experience will open its door again later this summer in Ottawa during the CP Women’s Open. Later in June, there will be an online contest where fans can submit to hiltononthegreencontest.com to be included in the pool of entrants to stay at the “Hilton on the Green.”

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