Hill Holliday Awarded Egglife Foods Business

Hill Holliday was awarded the Egglife Foods business this week after a multi-agency review process. Egglife Foods is a rapidly growing, innovative food company that uses cage-free eggs instead of flour to reimagine carb-heavy foods. The Boston-based agency will be tasked with building egglife’s brand story, and developing an integrated campaign to support the brand’s national expansion goals. The full scope of the work includes, strategic planning and creative leadership, including digital, social and traditional channels.

"Hill Holliday came in with a strong strategic and creative point of view, and clearly demonstrated their expertise and understanding of our target audience and category. As our company continues to experience rapid growth and success, we believe that Hill Holliday will be a fantastic partner to continue to build egglife into a household brand,” said Andrea Schwenk, VP marketing, Egglife Foods. 

Egglife Foods was created in 2017, motivated by a desire to eat healthier without sacrificing taste. The company’s debut product, egglife wraps, are made with egg whites and just a few simple ingredients to deliver superior taste, texture and nutrition. They are The Perfect Wrap for consumers looking for a low-carb, high protein alternative to traditional tortillas. The wraps are available in five flavors – original, southwest style, Italian style, rye style and new everything bagel – and are produced at Egglife’s own facility, in Wolcott, Indiana. egglife® wraps are currently available on the Egglife Foods website, Amazon Fresh and located in the refrigerated section at over 3,500 retail locations across the United States.

“We are thrilled to work with Egglife Foods, an exciting brand and a trailblazer in a new category,” said Chris Wallrapp, president, Hill Holliday. “To be trusted by a smart and passionate group of people with an amazing product is a real honor. We can’t wait to help them make their mark on the world.”