High Wires & Roaring Fires in Eleven's Cirque du Soleil Spot

Las Vegas is the home of ultimate luxury with elaborate hotels and casinos, five star restaurants and world renowned entertainment.  Marketers really need to cut through the clutter to reach Las Vegas visitors and locals alike.

Over the past year, San Francisco creative agency Eleven has been doing just that for Aria Resort & Casino, placing the modern luxury hotel’s unique amenities at the heart of a series of inventive and lively creative. In fact, Aria was so pleased with the work that they’ve now tapped Eleven to help re-shape the promotional work for Zarkana by Cirque du Soleil, which performs five nights per week in the hotel.  

In order to distinguish Zarkana from the other seven Cirque du Soleil shows in Las Vegas, Eleven’s CCO Mike McKay lead the team in creating breathtaking first-person view of the show. Eleven enlisted the eye and lens of renowned photographer Michael Muller. The results were beautiful digital marquees, banner ads, and TV advertisements that put consumers in the shoes of the Zarkana performers and tells the story from the performer’s perspective.

Credits

Brand: Cirque du Soleil

Title(s): "Dare to Look" 

Agency: Eleven Inc, San Francisco, CA, USA

Agency website: http://eleveninc.com/

Copywriter: Brianna Delphey 

Art Director: Catherine Lennon

Creative Director: Enrique Camacho 

Photographer: Michael Muller 

Published: June, 2014