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High Five: USA

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Paulo Junger, executive creative director at DDB New York, selects five unforgettable projects from the USA over recent months for today's High Five

High Five: USA

At DDB, we believe in smart insights that fuel great creative ideas - and that the unexpected works! Here are some of my top picks for North America recently that broke through the clutter with truly unexpected and memorable ideas...

Chicago - 'Chicago Not in Chicago'

Agency: Energy BBDO

It’s always great when you see a fresh new idea for tourism. Since ‘The Best Job in the World’, other tourism campaigns have popped up like the crocodile Dundee for Australia. But this time, 'Chicago Not in Chicago' uses other cities to promote itself. Just a different clever insight with a beautiful craft.

Activision - 'Scratch Board'

Agency: DAVID

It’s always fun to see a different way to create a promo piece to reward consumers, and this campaign nailed it by bringing the old fashion scratch-off lottery tickets to a next level.

Coinbase - 'Super Bowl'

Agency: Accenture Interactive

Besides all the controversy around the ownership of this idea, it was one of the highlights during Super Bowl. The balls to pay millions of dollars in the most premium media buy to run just a QR code screensaver paid off.

Miller Lite - 'Definitely Probably a Big Game Ad'

Agency: DDB Chicago

The other stand-out during the Super Bowl was this campaign from Miller Lite, not taking themselves too seriously and making fun of both the Super Bowl and the whole Metaverse topic.

Call of Duty - 'Vanguards of Photography'

Agency: Activision Blizzard

Smart execution to promote the new 'Call of Duty: WWII'. It's a nice homage to the photographers that risk their lives to cover the wars that are unfortunately happening more and more often.

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DDB North America, Thu, 17 Mar 2022 11:00:24 GMT