I Like Music
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Contemplative Reptile
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High Five: UAE

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a.k.a Media's senior producer Nadya Tereshina and executive producer and managing director Yasser Obeid reflect on their top five projects to come out of UAE in recent months...

High Five: UAE
While the last few months have been extremely busy regionally with a lot of content being released, in a lot of instances, the work felt recycled and made you feel like you'd seen the concept before. The work that we have put forward, on the other hand, feels fresh, entertaining and watchable. At no moment were we tempted to push the much-feared 'skip' button...

The Entertainer - 'Romantic Picnic Fail'

Agency: Misfits Content Creators

The Entertainer is a very well-known brand in the region, known for its buy-one-get-one-free offer in a multitude of restaurants, entertainment venues, spas and hotels. What we liked about this spot is its simplicity, humour and effectiveness. This is a great example of effective advertising without breaking the bank.

D3 - 'Rethink the Regular'

Agency: In-house at D3

D3 is a business district in Dubai which caters to design, creativity and fashion - sometimes known as Design District. This campaign was launched in parallel with a series of art events held in the area. The production design in this film stood out. Everything was beautifully connected and laid out in every frame. The twisting camera move provided a vertigo effect. The film stayed true to the product it was promoting - a work of art.

IKEA - 'It's What Nature Would Do If Nature Were You'

Agency: Memac Ogilvy

The UAE has got one of the highest carbon footprints in the world, so it's refreshing for a brand to finally bring this issue to the forefront in an entertaining and informative way. Simple and to the point with good production value.

Pepsi - 'Music'

Agency: Face To Face

When our friend Blake Farber came to Dubai to shoot this film, we know that something cool was going to happen! The film is dynamic, the production design is awesome and the cinematography is amazing. Let’s not forget about the music, that was great as well. All in all, a wonderful piece of work that flowed with great synergy between choreography, the visuals and the music.

Etisalat - 'Upgrade Any Time'

Agency: Caviar Group

Etisalat is a major telecom in the region, and lately, they have been coming out with great work. This is no exception. The idea is simple, funny and entertaining. The production value is great and the casting is awesome.

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a.k.a. Media, Tue, 25 May 2021 09:30:39 GMT