High Five: The Ads That Make You Want to Advertise
There are some ads that slap you in the face when you first see them. Sometimes it's a spectacle, sometimes it's a line at the end, sometimes they make us laugh, but these are the ads that make you want to advertise. Here are five ads that gave me that feeling...
Epuron - 'The Wind'
Agency: Nordpol Hamburg
Production: Paranoid Projects LA
Sound: Pigalle Production Paris
Production: Paranoid Projects LA
Sound: Pigalle Production Paris
At the beginning, everything is strange - the actor, his accent, you don't see where he's coming from. Finally, with just the overlay 'THE WIND', you get a slap in the face.
Under Armour - 'Rule Yourself x Michael Phelps'
Agency: Droga5 New York
Production: Epoch Films
Sound: Wave Studios NY x Q Department
Production: Epoch Films
Sound: Wave Studios NY x Q Department
“It’s what you do in the dark that puts you in the light” is so powerful and it’s a real insight for all athletes. This ad shows the background of success - hard work.
Charal - 'Guepard'
Agency: Leo Burnett Paris
One of the best French ads ever. The idea is so simple that it becomes grandiose with the line: "Who's the biggest carnivore of all?"
Nike - 'Find Your Greatness: Jogger'
Agency: Wieden+Kennedy
The voiceover is a masterpiece, and it’s the proof that advertising can be honest and inspiring
Volvo - 'Epic Split'
Agency: Forsman & Bodenfors
Finally, it's just a demo, but woooooooow.
