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High Five in association withThe Immortal Awards
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High Five: Shrinking Budgets and Looming Deadlines

15/02/2023
Advertising Agency
Dubai, United Arab Emirates
459
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In a week full of spectacular but costly ads, Martino Caliendo, art director at Impact BBDO Dubai, takes a look at some of the beautifully executed low-budget campaigns that have caught his attention amongst the masses

Like Barbara Noakes once famously wrote: "When the world zigs, zag." So, during the huge-budget commercial week, I decided to share a list of low-budget project with a healthy mix of advertising campaigns, personal projects and real life hacks in order sustain our daily life of shrinking budget and looming deadlines...



Heinz UAE - 'The Heinzjack'

Agency & Post: FP7 McCann Dubai
Production: 360 VUZ
Sound: Mangojam Studio

Why should a creative agency turn a regular german dude into a living billboard for the Qatar World Cup? Well, why not!? Launched as a hack of the most global competition in the world, this smart idea got its share of media coverage and gave Mr. Heinz his 15 days of celebrity. 



Airbnb x Ukraine


Many people talked about it and many people actually did it - booking Airbnbs in Ukraine to directly give money to locals during the war. The idea spread and helped collecting money without involving any brands, NGO or government. 



Personal Project - 'HKVANIT1ES'

Creative: Michele Salati

In a similar fashion to the UAE, Hong Kong has its vanity plates. Theoretically they’re useless but practically it’s a way to dramatically increase your street credibility. Michele Salati took a look at them and saw a chance to create something interesting. Crafty, artsy and with zero budget, the project bounced around music videos, poetry performances, sociology articles and TV news.



Balenciaga - 'Year of the Tiger'

Agency: Pablo Rochat Studio
Production: North Six
Director: Pablo Rochat
Photographer: Chris Maggio


Pablo Rochat know how to zag. He is one of the smartest and most ironic art director in the World and thus able to make me use the words 'Balenciaga' and 'low-budget' in the same paragraph. Based on an old forced-perspective-meme, he directed this refreshing campaign for the 2022 collection. Actually most of his project could make this list so just waste ten minutes of your time and scroll his website.



EBM - 'School Girls Newscasters'

Agency: Impact BBDO Dubai x Impact BBDO Pakistan


How to show a whole country that sending girls to school works? Impact BBDO had its answer and it involved TV news, actual schoolgirls and a lot of that low-budget approach that keeps the creative world running. Because Super Bowl only comes once per year...

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