High Five: Recent Faves from Live & Breathe's James Hoxley

I love this charming trailer for the newly restored legendary Talking Heads concert film. The story centres around David Byrne’s suit which is an iconic image of the era. The suit was the creation of costume designer, Gail Blacker, who described it as “more of an architectural project than a clothing project”. Seeing David back in his suit dancing in front of the mirror before the transition to the original concert footage is delightful.

Pentagram has created a dynamic brand refresh for Prime Video. At the heart of the solution is the clever use of the dimple in the Amazon smile as graphic device to hold 'an infinite ripple of their favourite content'. It’s wonderful to see how the design system has been integrated into the overall consumer experience with every touch point being considered and improvements made to the Prime app to make content easier to find. The identity covers seamless motion animation, assured application of the brand colours, a customised typeface and illustrations by Patswerk. Bravo!

A free trial promotion is nothing new, but how it’s executed does make a difference. BrewDog receives a lot of criticism and judging in the comments on its social, and this campaign wasn’t universally liked either. However, I’m going to stick my neck out and say I do like it for its simplicity. It’s a smile rather than a belly laugh, and a pop at the competition rather than a full-on assault. The campaign is made for social where BrewDog was playful with WhatsApp voice messages, as well as cheeky posts and tweets. The art direction was clean which helped it stand out in the everyday feed. Cheers.

I love the idea to engage a new audience and raise awareness around sustainable clothing in the Vanish #ReskinChallenge. Using popular gaming streamers, ShivFPS and Captain Puffy, highlights the disposable nature of fast fashion through the parallel of disposable gaming skins. In addition, for every one of their followers that took part in the challenge, Vanish donated £20 to Oxfam. This demonstrates a fresh way of thinking in a category that has traditionally been uninspiring.