Group creative director at Johannes Leonardo, Zoe Kessler, celebrates five worthy projects that have hit the nail on the head in her eyes
As someone who really hates bad advertising and really loves good advertising, this list was a pleasure to compile. I love celebrating the hardworking people in this business who get it right - especially in an industry full of so much wrong. It’s all of our responsibility to make less noise, less things people want to skip, and more impactful 'woah-did-you-just-see-that!' addictive work to the world...
Airbnb - 'Bonnie & Clyde'
Agency: Droga5 New York
The song, the found footage, old love. Makes me want to marry someone and retire immediately. It’s so so good.
LoopHoles Cereal - 'Period the Menstrual Company'
Agency: 72andSunny New York
I love this work so much. LoopHoles Cereal is very creative problem solving to tackle the dumbest problem ever: tax on tampons. I love the branding and the copywriting on this, it’s so smart and makes me jealous. What else could you want in a piece of creative!!?
Global Women - 'Career Limiting'
Agency: Saatchi & Saatchi New Zealand
Production: Passion Pictures
Director: Anna Malin Mantzaris
Music: Liquid Studios
I love this animated spot for women in the workplace. Such a fresh take on something we can all relate to. The animation is so charming and really helps to push this edgy thought. Would have been so much worse as a live action spot. Love this.
WeTransfer - 'The Long Goodbye'
Director: Aneil Karia
This is such a beautifully shot, wonderfully written, poignant film. I’ve always been a huge fan of Riz Ahmed, but I love this everyday moment that we get a glance into. It is so powerful to only get to see a small snippet of a much longer story, and its message, unfortunately, is extremely universal.
Taco Bell - 'Mexican Pizza Influencer Stunt'
Agency: Deutsch LA
This is best in class influencer work. I was totally fooled by Doja Cat and this whole thing. I envisioned the execs at Taco Bell being like “Oh god! Make her pull her clip, this is terrible!” and then I spoke to the creatives behind it, (s/o to the brilliant Josh Peterson and Lauren Piccarillo) and it was made clear to me that this was all staged. I was truly shook by this creative. So smart and fresh. She was perfect for it. It’s the way brands should be speaking to consumers and how we should be showing up. Love this work, 10/10!