High Five: Praising Creative Courage
All of us in the creative industry occasionally look at the work of others and have a moment of “I wish I was part of this one”. This selection is that moment, as well as an opportunity to celebrate the work of my colleagues (some of them, Ukrainian) and praise their creative courage...
Dutch National Opera & Ballet
Photographer: Marta Syrko
I love how much creative freedom was given by the client to the artist-photographer to explore different approaches to making this campaign unique. For each of the performances in the program, Marta Syrko chose its own signature style and technique.
Lace by Tanaya - 'Arame'
Photographer: Sasha Samsonova
Sasha’s ability to shoot a female body and find just the right setting for each campaign is brilliant. Her work is bold, sexy and very sensual.
Imagine Dragons - 'Crushed'
Production: Black Box Films
Director: Ty Arnold
Apart from loving their music, Imagine Dragons once again touched my heart, and the hearts of millions with their new work for 'Crushed'. Filming in a war zone is the ultimate challenge.
Sky TV - 'Sky You Can'
Agency: Heimat Zurich
Director: Nalle Sjoblad
It’s a wonderful idea, brilliantly executed, great casting and very funny. A perfect formula for a great film.
Tinder - 'Going All the Way'
Agency: Mischief
Production: Biscuit
Director: Los Perez
Post: Parliament
Sound: Banjo Soundscapes
A unique visual style of Los Perez created more pearls of ads for Tinder. It slowly takes you to the climax of the film (and the couple). The beautiful details in every shot, transitions, colour palette and camera work are spot on. Eye candy as always with this director duo.
