High Five: Poland

Zero-emissions electric cars equipped with air sensors gather pollution data in real time, creating a mobile air quality map. It’s the perfect concept, where technology is used for pro-environmental purposes, and for the good of humankind. The campaign raises awareness about the quality of air, but also highlights the ecological aspect of electric and rental cars. This innovative campaign educates and helps to deal with the fears of the modern world.

The entirety of actions related to the release of the long-awaited video game stands out as an extraordinary use of media and cross-branding. The campaign prepared by CD Projekt Red attracted not only gamers. Congratulations!

We appreciate not only innovative ideas, but also activities supporting human rights and social good.

An amazing and unique approach to execution. We are used to creating trailers in full CG. However, this film is an example of an excellent combination of live action with CG elements and VFX. The entire production took place in Poland, wonderfully directed by Paweł Maślona, and supervised by creative producer Tomek Bagiński.

The use of Augmented Reality completely and unexpectedly transforms the perception of the album. The cover art becomes a Tokyo-style storefront, full of references to the artist’s past works, and Easter eggs. This is complemented by a virtual tracklist. The entire project was created within Instagram’s 4MB data limit.