First, thanks for letting us talk up some of the best jobs coming out of Norway the last few months. Agencies and clients are starting to get into the swing of things after the pandemic, which is a good thing in terms of creative output - something that we feel has suffered a bit during the last year or so. Anyway, we’ve chosen a few ideas that show different ways of solving problems. Some that make you laugh and some that make you think. As in the rest of the world, many briefs these days are in some way or another connected to sustainability, what actions to take and how to communicate about it. So, we included two ideas that we think offer news ways of doing that. Yup, that’s basically it. Greetings from Oslo...
Storebrand - 'World’s Most Sustainable Totebag'
Agency: Per Høj
Sustainability is dead serious, but how you talk about it doesn’t have to be. We like both the insight and execution on this one.
IKEA - 'The Trash Collection'
A bold move from a bold client.
Fjord Line - 'Fastest Way to Denmark'
It's no Celine Dion, but still clever, funny and on point.
McDonald's - 'Eyes on the Fries'
Agency & Production: DDB Oslo
Eating fries while driving is a bad idea. This simple and elegant campaign is quite the opposite.
Amnesty International - 'The Land of Absurdity'
Production: North Kingdom x Ignite Denmark
In May, leading up to the pride parade in June, people submitted zones (and continue to do so). In October, all the created zones were submitted to the Polish government. Anorak made this for one for Amnesty International Norway. Hopefully you’ll find it interesting.