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High Five in association withThe Immortal Awards
Group745

High Five: Mexico

04/02/2022
Advertising Agency
Mexico City, Mexico
293
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Including great work for AB InBev and Toyota, CCO at M&C SAATCHI Chilanga, Manolo Techera, picks five recent projects from Mexico that have stood out to him

My selection is very conditioned by the difficult year we just finished. Our health, our rights, our human challenges and great achievements are all counted in these five campaigns, demonstrating the high standards of the Mexican ad industry...



Toyota Mexico - 'Start Your Impossible'

Agency: M&C SAATCHI Chilanga
Production & Post: Cholo Films

Toyota strengthened ties with Olympic and Paralympic athletes without making differences. An innovative campaign using animation in lieu of athletes due to the Covid-19 pandemic.



Propuesta Civica - 'Deep Truth'

Agency: Publicis Mexico
Production: Catatonia

A brave idea that denounces a sad reality of journalists in Mexico. With refined execution, this campaign reached the ears of the government.



AB InBev's Victoria Beer - 'Victoria 1.8'

Agency & Production: Ogilvy Mexico

A business idea. By reformulating the percentage of alcohol in beers, jobs were recovered and the country's economy was reactivated.



Mexico National Football Team - 'Mario'

Agency: Media Monks
Production: Oriental Films

Based on a true story, this beautiful idea demonstrates the human being's struggle to seek freedom at its best.



AB InBev's Corona - 'The Classics of History' 

Agency: We Believers
Production: Televisa x We Believers

Mexico's passion for soccer, shown all together in a historic game that never happened. The pandemic forced the development of this great idea for the iconic brand from Mexico.

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