High Five: Marcos Ham Shares Projects to Inspire Our Anxious Hearts
By receiving a kind invitation from LBB's Hannah Baines,
Yoda came into my mind..."Do or don't there is no try". What’s relevant for me?
What moves creativity forward today, right now?
What makes me wonder today?
These questions have been surrounding me during this delightful challenge. 'Yes' and 'no' demanded a lot of me in this process.
‘Maybe this, maybe that’ ruled the list because I grew up
staying in contact with a mixed pop-culture driven by comics, MTV animations and
simply well-done soap operas (watching at same time state-of-art commercial films, because advertising is part of culture in Brazil...). Well,
blending everything, Pentagram's celebration book kicked off this list,
because tradition is essentially necessary to create a wonderful future.
After that, a beautiful history by Publicis One Touch, followed by a breathtaking film full of memories - memories of a life built together.
So, as we live in a society that watches the news, why not a cutting-edge moving brand project
done by W+K London's brilliant team?
Hopefully it acts as a soft plot twist landing in your shoulder,
an art performance to definitively inspire our anxious hearts...
Pentagram - '50 Years Book'
An endless and timeless inspiration. Missing words for this compendium, for this historical visual treaty. Dive no fear.
Nivea - 'The Shadow Jumper'
Agency: Publicis One Touch
Because caring about the story matters. What a joyful and kind approach.
Alzheimer Forschung Initiative - 'The Glitch'
Agency: BBDO Germany
Production & Post: Caviar
Director: Pedro Giomi
Take a carefully look in the red dress scene. This film is already a masterpiece.
Wieden+Kennedy London - 'NOT Wieden+Kennedy' Identity
Agency: Wieden+Kennedy London
Blowing the mind with meaningful and crafty work. See more here.
Yoann et Marie Bourgeois - 'Celui qui Tombe'
Reach a perfect ending based on the popular saying: "The bird that always drinks the same water becomes a stone." Not to stand still in time and not to remain with self-references, I'd like to share this sensitive art performance. Coincidence or not, I recently discovered this performance was presented and recorded as well in the day of my birthday. What a big gift! The hug. The artists running. Intense, constant demand. What moves you? Enjoy the ride!
