Wed, 08 Jun 2022 11:25:26 GMT
When I look at the best work from Asia, I see Ronny Chieng. Proudly Asian, brazen and unabashed, standing toe to toe with the rest of the world. As a leader in the creative community, I believe we can never be too idealistic or too brave in our work, and I fully encourage creatives to express themselves fully in their work. If you’re a young creative and you’re reading this, don’t second-guess yourself, don’t self-censor. That’s your boss’ job. What’s the worst that could come from dreaming big? Here are just five pieces of work that are brave and beautiful, and made in Asia.
Agency: BBDO Bangkok
Production House: Suneta House
I promise you that this eight-minute Thai commercial doesn’t feel anything like 8 minutes long. Every single detail in this commercial was so carefully considered and meticulously crafted that it looks like it isn’t. I assure you that’s actually harder than you think.
Agency: Ogilvy Mumbai
It ticks all the right boxes for me. A great story, clever use of technology, extremely PR-able, speaks to an entire nation’s audience. And it also wins the 'Best Use of Shah Rukh Khan' award for me too.
Agency: W+K Shanghai
To see Nike’s take on Esports was interesting to say the least. This goes to recognize Esports athletes as a group deserving of the attention of a global brand that calls on sports legends like LeBron and Ronaldo. The film retains the essence of Nike and gives gaming tropes a refreshing spin. Top it off with gorgeous art direction.
Agency: Publicis Singapore
This is a beautiful piece of work from my colleagues across the agency. Year after year, they manage to raise the bar with meaningful films that serve a higher purpose. Vick’s ‘Touch of care’ series will continue to be an iconic advertising campaign in years to come.
Agency: W+K Portland
Last but certainly not least, a poetic piece of work by W+K’s Titania Tran. Not exactly made in Asia but it speaks to every single one of us in Asia. Following up from her 'Call it Covid-19' piece, this one hits hard and true in light of the rise of Asian hate crimes in the States. This is not an ad. It’s a statement, an awakening, a right as a human being. What better way to put a creative’s talent to use than to create a piece of communication so visceral it helps dismantle a societal stereotype? I hate the problem but I love the solution.view more - High FivePublicis Singapore, Wed, 08 Jun 2022 11:25:26 GMT