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High Five: Late-Breaking Left-Field Advert Masterworks


Founder and executive producer at Singing Serpent, Glen Galloway, delves into some uniquely absurd projects that he holds in high esteem

High Five: Late-Breaking Left-Field Advert Masterworks

Hey! I’m Glen, founder at Singing Serpent. I spent so many years playing strapless guitar...and now I’m tasked with feeding the studio plants ice cubes. The formats we work in are ridiculously abbreviated. When someone makes something :30 long (or thereabouts), it hits me like a movie trailer - I either want to see that movie or I don't. Here are five examples where I'm chomping at the bit to go see the full-length of that movie that never will actually be made...

Naked Wines - 'The New Way to Wine'

Agency: CALLEN
Production: Epoch Films London
Director: Carl Sundemo

Everything about this spot is as it should be. Bored, absurd, Salinger-esque, vintage, futuro cubist opulence - all on your dime. An ideal villain whom we're all invited to outwit. Yes, syphon this man's elan, Carl Sundemo.

Zillow - 'Nightswimming'

Agency: FIG New York
Production: Love Song
Director: Daniel Wolfe
Editorial: ZED x Cosmo Street LA x Cosmo Street New York
Post: The Mill London
Music: Barking Owl

Secretly joyriding people's pools while they sleep sounds like a dream come true. With Angel Olsen turning it into a love story, it captured the message perfectly. Of course it got us thinking if it’s worth re-enacting this in real life. We have a gofundme link below to pre-emptively raise money for bail.

Ford Raptor R - 'Scary Fast'

Agency: Wieden + Kennedy New York
Production: Greenpoint Pictures
Director: Lauren Sick
Post: The Mill New York
Editorial: Rock Paper Scissors
Music: Sonic Union

Bonkers primal. Lauren Sick turned the Mojave desert into a haunted house that you get to peel out in. Crams the brainy world of electric trucks into our collective amygdala.

Take 5 - 'Hearing Aid'

Agency: Erich & Kallman
Production: dummy.
Director: Harold Einstein
Editorial: Arcade Edit
Colour: Company 3 New York
VFX: The Mill Los Angeles
Music: Butter Music & Sound


Progressive - 'Insure You Do'

Agency: Arnold Worldwide Boston
Production: Hobby Film
Director: Craig Brownrigg
Editorial: Cosmo Street New York
Colour: Company 3 New York
Music: Singing Serpent x Dennis Culp

Some lucky music house got to write lyrics with DJ Javerbaum, and then spend a day being Ed Helms' boy band, hair metal and barrel-chested country and western sonic backdrops.

view more - High Five
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Singing Serpent, Wed, 21 Sep 2022 11:30:02 GMT