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High Five: Iceland

High Five 266 Add to collection

For our first-ever Icelandic edition of High Five, producer and owner of HERO Productions, Bui Baldvinsson, shares some of the projects that remind him just how much he loves what he does

High Five: Iceland

Now, what should I say here...I have been in the industry for over 20 years now, raised from ground up, going through every single department to where I am today. I gathered experience on the way, providing me with the solutions and understanding of how things work. With every problem, there is a simple solution...most of the time. I love my work and, most of all, providing jobs for the crew and making my clients happy is what my day is about. It’s a privilege to do what you love...



League of Legends - 'World Championship 2021'

Agency: In-house at Riot Games
Production: That’s a Good Boy

This was one of the highlights of the year. Riot Games decided to hold the League Of Legends World Championship in Iceland. The project was a challenge, as all of the sets needed to be designed and built every week and filmed, before moving onto the next one. An exceptional team from That’s a Good Boy and HERO Productions made this happen every single week. Everything was filmed in a studio in Reykjavík.



Sony - 'Alpha'

Agency: In-house at Sony
Production: WOLVVS

We love the small projects that suddenly, when aired, become the massive productions. Our good friend Sean Stiegemeier came to Iceland to work on this project that we knew was a part of a larger commercial. But this just blew our mind when seeing it. Fantastic job.



National Geographic - 'Volcano in Iceland'

Agency: In-house at Nat Geo
Photographer: Stephen Wilkes


We took the photographer Stephen Wilkes to the active volcano in Iceland where we spend the night. The image he took shows the landscape transition from day to night in a single frame. Stephen created the effect by compiling 70 of the 1,123 photographs he took from a single vantage point over 21 hours.



Mercedes-Benz - 'EQC'

Agency: Arks Studio
Production: HERO Productions

What do you do when you are bored in Covid-19 times? Well, you call your friends and create a breathtaking car commercial just for fun using the Icelandic landscape, showing off the green energy of the Mercedes-Benz EQC.



Boot Barn Fashion Shoot 2021 - 'In the Presence of Wolves'

Agency & Production: In-house at Boot Barn

Boot Barn wanted to create a long fashion show with amazing terrain and challenges. Where else to go but Iceland!? There are many different locations in a short distance from each other, and the weather was our friend all the time. The small crew knew how to work and take upon the Icelandic landscape, and man it delivers well...

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HERO Productions Iceland, Fri, 07 Jan 2022 11:30:12 GMT