High Five: Hong Kong

 

Other companies used to show the aesthetic and luxurious side of their properties in their sales video. This one refreshes the audience emotionally with its Japanese drama storytelling technique, at the same time blending in the environments and features of the development beautifully. Feel good about the vibe.

Japanese scientific friction movie execution is used to tell the story about the eccentric economic and social situations people are facing in Hong Kong. It’s a bold and surprising approach in the money lender’s category. Iconic images of the robotic arm and classic Japanese monsters have painted the town by its mega-integrated media campaign. Talk of the town, unquestionably.

 

Three bags and three generations are pronounced the same in Cantonese. This colloquial use of word pun has made the film simple, crispy and eye-catching to the audience, outstood from more than 100 pieces of social video of the same category last year.

Brand crossover has never been so widespread in Hong Kong. The local music band Mirror has made its dominant influence in the ad market for over 78% coverage on media advertisements during the last six months across all categories. And the newly emerging retails brand selling high quality musk, has found its successfully formula of cross-over with the celebrities and pop cultures. Let’s kiss on it.

Lots of the digital artists in Hong Kong trying their luck to create different types of art visual uploading onto NFTs (non-fungible token) marketplace. This Metaface series has been uploaded more than 500 pieces of NFTs in a month time, and showcased to promote on Instagram. Regardless about any commercial communication messages or ideas, it uses symmetrical graphic movements of different textures to produce something original and aesthetically provoking. Let’s appreciate as an experimental creature or new approach about digital art.