High Five: From Art to Empowerment
I have always backed the power of art to drive impactful campaigns and solve real human problems. In a world of tech and AI, I still firmly believe in the potential of genuine human emotions to drive meaningful change using design-based solutions, maybe with AI, but also with strong consumer insights. These are some campaigns that prove the point...
PepsiCo India - 'The Biochar Project'
Agency: Leo Burnett India
Designed to: empower farmers. An extraordinary earthen kiln, effectively curbing tons of stubble, triumphs with a remarkable 50% reduction in pollution, ushering in a breath of fresh air for North India.
Mortein - 'Suraksha Ka Tikka'
Agency: Dentsu Creative India
Designed to: secure health. A protective Kaala Tikka shields children from the malevolent eye and pesky mosquito bites, safeguarding them from diseases that can weaken their health and immunity.
Microsoft - 'ADLaM: An Alphabet to Preserve a Culture'
Agency: McCann New York
Designed to: preserve culture. Breathing life into a lost language, a handwritten alphabet emerges as a transformative endeavour. With the expertise of designers, its digital version is unleashed, empowering the Fulani people with boundless opportunities and global recognition.
Penguin Random House - 'The Portuguese (Re)constitution'
Agency: FCB Lisbon
Designed to: fight against fascism. A revolutionary, blue-inked book of poetry that unleashes history through subtle yet impactful art. Celebrating freedom of expression, it transforms the symbol of fascism into poetic cries of freedom, extolling April's values.
vivo - 'Joy of Equality'
Agency: FCB Kinnect
Designed to: face inequality. When AI was talk of the town, the brand took a completely new direction. It created a content of women playing holi happily with men, which were almost impossible to find on internet. These images were designed in AI to deliver a strong perspective towards making women feel comfortable and be a part of Holi celebrations. The transformative power of a simple design solution is evident in its tangible impact on long-standing issues. This beautiful influence unites all these ideas, showcasing a harmonious fusion of our thoughts and intention. Through this creative process, we hold the key to making a difference in the world, one design at a time.
