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High Five: France



From tweeting in space to digital catwalks, Publicis Luxe ECD's Marie-Eve Schoettl and David Soussan showcase their eclectic range of experience in choosing their top five pieces of work to come out of France in the last few months...

High Five: France

David Soussan and Marie-Eve Schoettl are executive creative directors at Publicis Luxe in Paris, in charge of global accounts such as Lancôme or Audemars Piguet, as well as new business and pro bonos. Marie-Eve began her career in 2000 as an art director for Jean-Charles de Castelbajac. Although passionate about fashion, she decided to move into advertising and joined agency Air. She then spent two years at DDB on Celio, France Galop, Maille and Kinder and finally joined BETC in 2006 where she met David Soussan. David started his career in 1998 as an account manager at Publicis Conseil. In 2004, he decided to change his life and joined BETC as a copywriter for Canal+, working with ECD Stéphane Xiberras. Before meeting Marie-Eve, he conceived campaigns for McDonald’s, Mondelez, French telecom operator Orange, and others. In addition to advertising, David has written scripts for television and cinema.

Together, Marie-Eve and David developed campaigns for Badoit, Canal+, Decathlon, Blédina, Evian, La Poste, Crédit Agricole, Roche & Bobois and participated in numerous competitions for Havas. After having worked on the 'l'Envol' and 'France is in the Air' campaigns, they were named creative directors for Air France, Bouygues Telecom, Givenchy Parfums, Domaine de Chantilly, Lu and Manor.

Here, the pair showcase their eclectic range of experience in choosing their top five pieces of work to come out of France in the last few months, highlighting anything French: advertising, directing, but also nearly painting, tweeting and catwalking...

MacMillan – 'Whatever It Takes'

Agency: AMV BBDO
Production: Iconoclast
Directors: The Blaze
Editorial: STITCH
VFX / Post: MPC
Sound: 750MPH

Another stunning job from The Blaze, the French collective of multitalented creative geniuses. On a very tough subject, they avoided the easy tear-jerking pathos to create a beautiful, subtle and truly moving piece of film, thanks to a perfect craft and actors that take us along the road of hope amidst the ravages of illness. And once again, their take on music makes the whole film even more powerful.

FW 21 - Runway Shows from Luxury Houses

Luxury was one of the first industries to be struck by the effects of Covid-19, and might be the first one to recover from it. This is a lot thanks to Luxury Houses’ art directors who created new ways to reinvent runway shows. Those videos are becoming the new brand films of the fashion industry, telling all about the houses’ values. We loved how Versace and Chanel played with their very distinctive universes. And as former creative directors on Air France, we were also super thrilled by Balmain’s catwalk on Airbus planes.

Dior SS 21 - Print Campaign

Photographer: Elina Kechichevna

This campaign is so beautifully crafted that it can easily be mistaken for a series of oil paintings by Caravaggio. The gold, blue and red lights created by photographer Elina Kechichevna give the scenes a striking grace, rarely found in a commercial work. In those times of closed museums, these prints are a heartwarming blessing in disguise.

Space Station - Thomas Pesquet

This is a very common situation: some dude reuniting with old buddies, tweeting about it. Except that this dude is a French astronaut meeting with other international spacemen in the ISS, 400km above our heads. This is it. Influence at its peak.

Face à L'inceste - 'Two Monsters'

Agency: Publicis Conseil
Production: Jungler
Director: Vincent Gibaud
Post-Production: Prodigious
Illustrator: Jackson Joyce
Media Agency: Starcom

A great craft for a moving storytelling from Publicis Conseil, on a very hot political topic in France. We loved how the naïve voice over progressively gives us shivers of dread as the tale unfolds. A great use of advertising to create a debate and try to change the law and protect the young victims.

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Publicis Luxe, Wed, 28 Apr 2021 10:55:46 GMT