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High Five: Denmark



Lukas Lund, creative director and founder of Worth Your While, shares five projects from Copenhagen that have caught his eye over the last few months

High Five: Denmark

Hi there. My name is Lukas Lund and I’m an executive creative director and founder of a small - or shall I say nimble - creative independent agency in Copenhagen called Worth Your While. We’ve been around for about two years and are a proud partner of by The Network, a global network of independent creative agencies. I hope my High Five lands well...

Canon - 'Ready. Set. Quit.'

Agency: Uncle Grey

My former colleagues at Uncle Grey keep banging out cool creative work on Canon, and this piece is no exception. Not that I think the world needs more influencers, but I still think the idea deserves a solid high five. At this point, the campaign is still in the early stages, so I’m curious to see what else they’ll build into the concept.

LEGO - 'Rebuild The World'

Agency: In-house at the LEGO Agency
Production: Stink Paris
Post: Mikros MPC
Music: Finger Music 

I love LEGO. Being Danish and a father of two, I kind of have to. So this LEGO spot deserves a high five, obviously not because of idea originality, but because of craft. As the world moves in a faster, leaner, content-creator direction, I love seeing when we pay extra attention to detail and go all in on production.

Unridden - 'Go Where You Feel Most Alive'

Production: Honeytrap
Director: Ian Isak

Once in a while, something pops up where you go 'wait, is this made in Denmark? Can we really do that?' This spot from Honeytrap and director Ian Isak made me think that. It’s beautiful, authentic and raw at the same time. I like everything about it.

Coca-Cola - 'That Sound When the Bus Stops'

Agency: Ellen and Morten

That feeling when you see an idea that makes you go 'I wish that I thought of that.' I know Ellen and Morten (and their teacher) fought very hard and long to get it made while they were still in ad school, so I was very happy to see it hit the streets of Copenhagen. The copy reads: 'That sound when the bus stops…'

:Dribe - 'Parking' and 'Charging'

Agency: Worth Your While
Production: Bacon
Director: Martin Furze

Ok, the last one is our own one. We just launched these two spots for a car subscription service called :Dribe. We helped them with new strategy work, new visual identity and digital design - and then these two films that simply highlight that sometimes you need a certain type of car, and sometimes you don’t. The films are directed by the very talented director Martin Furze and his friends at Bacon.

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Worth Your While, Tue, 16 Nov 2021 11:30:47 GMT