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High Five in association withThe Immortal Awards
Group745

High Five: Denmark

08/09/2021
Advertising Agency
Copenhagen, Denmark
363
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Per Pedersen, founder and global creative chairman at by The Network, shares five projects from Denmark that he has recently admired

I am global creative with a nice career in one of the big networks. I’ve been touring the entire world from my base in New York for 10 years, pushing the creative agency at a global scale. So, I haven’t worked in Denmark for more than a decade, but a mix of fortune and a global pandemic drove me back to my beloved home country. A land of great creativity and cool people - and I’m loving it. I miss the New York from before the pandemic, but Copenhagen was exactly what I needed. I still work in every corner of the world but without the traveling, and I love building a new kind of global creative network with the great people of by The Network. Occasionally work from old Denmark rises above the average and wins my attention. Here, I’ve picked five pieces of work that stood out for me...



Danish Road Safety - 'Viking'

Agency: &Co.
Production: New Land Denmark
Director: Tore Frandsen
Post: Copenhagen VFX

The Vikings have conquered the world once again, this time with an amazing road safety film promoting an idea that made sense 1,100 years ago and still saves lives - wearing a helmet. A brilliant use of humour and film storytelling that wins you over.



Copenhagen Pride - 'Proud Pitch'

Agency: Worth Your While
Director: Martin Furze

When Hungary issued hostile laws against the local LGBT+ during the UEFA European Championships, it raised protests everywhere. Fuelled even more by the cowardly decision by UEFA to prevent rainbow colours on the Stadium in Munich. This simple use of Instagram filters allowed everyone to place rainbow colours right on the pitch during any game, so that people could share a silent protest.



Amazon Prime Video - 'The Tomorrow Billboards'

Agency: SMALL

This launch of the Prime Video series 'The Tomorrow Wars' takes the dystopian war right into the heart of Copenhagen and other Scandinavian cities. A stunning and effective way to use billboards to create PR.



Hus Forbi - 'No Shelter Snow Globes'

Agency: Advice A/S

When Covid-19 closed shelters, homeless people needed to raise awareness of the issue among politicians and the general public. This series of unusual snow globes made the issue tangible and led to better conditions.



Pleasant - 'Promote Your Local'

Agency: Uncle Grey

This clothing line makes promoting your local business look uber-cool. And with Covid-19 restrictions, those guys need it badly!

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