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High Five in association withThe Immortal Awards
Group745
High Five: Costa Rica
23/02/2022
Group745
Advertising Agency
San José, Costa Rica
226
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Huelander Escalante, CCO at McCann San José shares five projects that have caught his attention for our first ever Costa Rican edition of High Five
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We know that the content is the King, but the context is the King Kong, it is the special ingredient that makes a campaign so unique because it is born from something unique. That is why I selected these works from Costa Rica, a good work that has that special ingredient, that cultural ingredient, that connects with people and gives soul to the ideas. So go ahead and meet the King Kongs that live in each of them.

 

Gollo - The Last Analog Commercial 

Agency: McCann San José

Release date / month: August 14 2021

A clear example of why context makes a campaign more relevant, I love this campaign because it turns a unique event in Costa Rica into a unique Promo-Activation.


Burger King- The King Secret Play

Agency: La Tienda Creativa  

Release date / month: June 2020

Such a simple idea with a great cultural context is what makes this King Kong so unique.


Lumar - Reuse Ready

Agency: Madison DDB 

Release date / month: Octuber 2021

A packaging that is born from a cultural context, who would not love this?


Radio Hit and Panorama - This Billboard wants to be a radio

Agency: Brandy

Release date / month: JUNE 2021

Our job as communicators is to find negative contexts and turn them into hope. This piece is a great example of that.


Spreading The Learning Virus costa rica- PHD radio

Agency: PHD in contribution with Garnier BBDO, TBWA Riot y Porter Novelli

Release date / month: January 2021

With great context comes great solution and that's what I like about this idea.

Credits
Work from McCann San José
ALL THEIR WORK