McCann San José
Wed, 23 Feb 2022 11:10:38 GMT
We know that the content is the King, but the context is the King Kong, it is the special ingredient that makes a campaign so unique because it is born from something unique. That is why I selected these works from Costa Rica, a good work that has that special ingredient, that cultural ingredient, that connects with people and gives soul to the ideas. So go ahead and meet the King Kongs that live in each of them.
Agency: McCann San José
Release date / month: August 14 2021
A clear example of why context makes a campaign more relevant, I love this campaign because it turns a unique event in Costa Rica into a unique Promo-Activation.
Agency: La Tienda Creativa
Release date / month: June 2020
Such a simple idea with a great cultural context is what makes this King Kong so unique.
Agency: Madison DDB
Release date / month: Octuber 2021
A packaging that is born from a cultural context, who would not love this?
Release date / month: JUNE 2021
Our job as communicators is to find negative contexts and turn them into hope. This piece is a great example of that.
Agency: PHD in contribution with Garnier BBDO, TBWA Riot y Porter Novelli
Release date / month: January 2021
With great context comes great solution and that's what I like about this idea.view more - High FiveMcCann San José, Wed, 23 Feb 2022 11:10:38 GMT