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High Five: China


P.I.G China's executive producer Yuni He shares her favourite recent work from the country ranging from a short sci-fi film to celebrations of beauty in all its forms

High Five: China

Today's High Five is a celebration of Chinese creativity hand picked by production house P.I.G's executive producer Yuni He. In a true sense of what it means to be living in today's world, there is of course a Covid-19 related campaign showcasing a way to break the status quo through raw emotions. There are also celebrations of beauty and a film featuring China's superstar Zhang Yixing - or Lay Zhang - living in a sci-fi world as he tries to find his wings, which can be a reminder to us all to live our best lives always.

Taobao Life x Zhang Yixing

What if Blade Runner were to be made in China? Made with a mission to convey a strong sci-fi experience, we also take the opportunity of these wild stories to ask ourselves in the real world: What kind of life do you really want?

Minsheng Bank 15th Anniversary

Storytelling with a particular visual “rawness”, believe it or not, is uncommon in Asian commercial filmmaking. Covid-19 as an underlying theme or tonality, proved to be just the trigger filmmakers needed to begin chip away at this status quo. 

Wu Fang Zhai - Guesthouse

Surrealism meets Wes Anderson, with a pit stop to fuel up on some good ‘ole Tim Burton juju. And all that to sell steamed sticky rice... props. 8/10 for creative direction. Full marks for comedic utility. 

Yatzen - Perfect Diary

A piece that can just as well be shown, as is, in the West and no one would as much as bat an eye. Its feat is precisely this. 

Neiwai - No Figure is Insignificant

Groundbreaking it is not. But in a society and a culture that praises the A4 waist and porcelain skin, intimate apparel brand Neiwai (roughly translated as “Inside Out”) chose to take a page out from Dove’s playbook. 

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P.I.G. China, Thu, 18 Feb 2021 10:40:00 GMT