Grace Francis, global CCO and design officer at WONGDOODY, chooses five inspirational sustainability campaigns that all aim to inspire positive change
As a global chief creative and design officer, occasional lecturer at Hyper Island and UAL London and the founder of Elsewhere - a design thinking studio built on the hardest question of all: what to do with our one wild and precious life? - I am interested in how we can use all of our skills to shape the world for the better, whether that’s as a collective, or one person at a time...
Doconomy - 'The 2030 Forecast'
Doconomy, the impact technology pioneer, paired with Kayrros, the global asset observation platform, to provide a snapshot of the country’s carbon emission footprint from energy, industry, transportation and domestic flights using outdoor digital displays across Sweden. Having created accessible tools to track climate impact with their 2030 Calculator, they’re now focusing on climate literacy, taking live information to the people and leaning on all the techniques we use in advertising to grab attention and change minds.
Andea x Cirsys - 'AWA Project'
Agency: Fahrenheit DDB Lima
Production: Del Mate Productions
Post: Jorge Luis Avilés
Sound: Pelo Madueño
Millions of people in Peru still do not have access to running water. They rely heavily on rivers and streams - for drinking, cooking, bathing and also laundry. What do you do when your main supply of water is getting polluted from chemicals in detergents? Create a new kind of probiotic soap that actually cleans the water instead. The soap works by releasing micro-organisms that feed on the pollution, reducing nitrate and ammoniac that spread bacteria that negatively affects humans. I saw this work between the bottled water company and Peruvian start-up while judging at award shows last year, and find myself thinking about it often. This project shows respect and understanding for local culture and heritage and is a great reminder that true innovation exists in the unlikeliest of places.
Financial Times x Infosys - 'Climate Change Game’
Agency & Sound: WONGDOODY
The Financial Times is read every day by some of the most powerful leaders in business and government. We worked with the FT to create a climate change game, the first in a series of immersive journalism experiences that put the future of the planet in the hands of the readers. Based on real science and reporting, we collaborated with the International Energy Agency to create a predictive AI that calculates and tracks different outcomes for the planet based on 400 choices available to the player. Who better to educate and inform on climate change than the readers of the FT?
Greenpeace x Grand Theft Auto - 'Los Santos +3ºC'
Agency: VMLY&R Brazil
Production: Produka x Ação Brazil
Game Production: KingsRoleplay
Post: William Assaf x Rafael Pádua
Sound: Alma 11:11
In gaming, our virtual worlds come to be as precious to us as physical locations. The bad boy video game franchise 'Grand Theft Auto' handed over Los Santos, their virtual city that is almost identical to Los Angeles, to climate change for Greenpeace. Players were invited to access Los Santos after it had experienced an average temperature increase of three degrees celsius, resulting in floods, air pollution and characters that were easily exhausted and needed to wear masks. This almost-unplayable experience was a stark reminder that we’re facing a similar fate in the physical world.
Dole Sunshine Co. Singapore - 'Pinãtex'
Agency: L&C New York
Production: Suitcase Productions NY
Director: Camden Elizabeth
Sound: Agosto Soundcraft Lima
Leather is one of the most polluting industries in the world, from the climate cost of livestock to the chemicals required in the leather tanning process. When Dole turned its pineapple scraps into vegan trainers with Pinãtex and made a profit from it, we were all fans. Now 200 brands in 80+ countries (including Nike) are using Pinãtex to bust open this market. Is this the beginning of the end for leather? Vegans and climate fans rejoice!